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Freeflow ranks high in both
accessibility and number of leisures
COMPETITORS
Stay Free Pads: Available in stores or online delivery in 2 days. Entire process of acquiring pads from the nearest store from central campus is approximately 40 mins. Usually different options not available for different flows in the nearest store. Accessibility(Includes Price) : Poor, Cost: $0.15 per pad Number of Features: Medium (Fulfills all needs, Discrete but not eco-friendly) Always Pads: Available in stores or online delivery in 1 day. Entire process of acquiring pads from the nearest store from central campus is approximately 30 mins. Different options available for different levels of flow in the nearest store. Accessibility(Includes Price): Low-Medium , Cost: $0.36 per pad Number of Features: High (Needs + Discrete + Eco-Friendly+Comfortable) Mooncup: This popular menstrual cup is made from soft medical-grade silicone and contains no plastic. It's reusable. Tough to find the right fit. A very big chance of spilling. Wash cup in restroom sink, not hygienic and comfortable. Accessibility(Includes Cost): Medium (Cost: £21.99 (cheap in the long run) but handling it is highly tough especially in public places.) Number of Features: Medium (Reusable, eco-friendly, long term. But not hygienic, healthy and convenient.) Natracare: This brands's tampons, pads and liners are all completely plastic-free and are sold in Waitrose, Ocado and Amazon. Accessibility(Includes Cost): Very Poor(Delivery Takes a while and cost $0.64 per piece . Not available in nearby stores) Number of Features: Medium(Like most other pads with the fact that they are completely eco-friendly) Nurx: This brand is working towards making birth control pills more accessible and easily available. Accessibility: Medium (Available with a prescription, can be delivered online. A pricier option) Number Of Features: Low (Not super useful when compared to it affects on a persons health) |
Complementory businesses placed high in accessibility,
but low in number of leisures. COMPLEMENTORS
Arunachalam Muruganantham(Scientist): His mini-machines, can manufacture sanitary pads for less than a third of the cost of commercial pads. Made by Self Help groups. Accessibility(Includes Cost): Medium-High (Not available in stores - hard to get) $0.05 per pad Number of Features: Low (Just meets the necessary needs for hygiene, not eco-friendly) We plan to use some parts of his technology which he has made public while incorporating scale. Flow app: Tells you when your period might come. Phone notification can help you be prepared on campus for the day. Accessibility(includes cost): High (Free and On your phone) Number of Features: low-medium. Just reminds you when you are about to get your period Thinx: They make period underwear which can absorb a little bit of blood giving leeway. Accessibility(includes cost): Medium (a little more cost than an underwear and easily available.) Number of Features: Medium (much more absorbent than an underwear can help in the initial phases of period) University Health Services : Can help increase awareness about the product around campus. Can work along with the company to ensure we take better care of students. Accessibility(includes cost): Medium-High (Free and relatively easy to reach out too) Number of Features: Medium (Have a few methods which are moderately effective to spread awareness) Medical Gauze Packaging: Provide the exterior casing for our period pads, helps our period pads be 100% compostable and environmentally focused. Accessibility (includes cost): Medium-high - don’t currently sell packaging for pads Number of Features: Low - minimal purpose besides providing hygienic, sanitary, and compostable packaging for period pads. |